The ability to persuade business partners to collaborate is crucial in the process of indirect commercialization, such as creating and developing spin-off companies. To effectively capture interest and encourage investment, support, or partnership, mastering the art of pitching is key. This method, widely used in business, marketing, and sales, can be equally effective in bridging the gap between science and industry.
A pitch deck is a visual presentation that introduces a startup, business idea, product, or service to potential investors, clients, or partners. Typically lasting around 10 minutes, it highlights the core aspects of the project: the problem being addressed, the proposed solution, market potential, business model, competitive advantage, and team expertise.
Crafting a compelling pitch requires clarity, conciseness, and engaging storytelling. Each slide should be visually appealing and support key messages with relevant data and insights. Equally important is preparation for follow-up questions, ensuring you can confidently discuss every aspect of your project.
A well-structured pitch not only conveys the value of an idea but also builds trust and inspires action. To learn more about preparing effective presentations, feel free to reach out to our Office.